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Advertising Law

This section explores the laws surrounding advertising, marketing, and promotions, including contests and sweepstakes.

How do I develop an advertising campaign?
What makes an advertisement deceptive?
What evidence must a company have to support its advertising claims?
What can a company do if a competitor is running a deceptive ad?
What is the penalty for running a false or deceptive ad?
How do I prevent a testimonial or endorsement from being deceptive?
What is a warranty or guarantee?
What must be included in an ad containing a warranty or guarantee?
When does the law allow me to use the words FREE or CENTS OFF in an ad?
When can I use the word NEW in an advertisement
More FAQs...

Advertising Law In General
Caution Advised Before Using A Celebrity Name, Likeness, Voice, or Photo
Basic Laws On Endorsements and Testimonials
Basic Overview Of Comparative Advertising Laws
Ads that Mention Guarantees and Free Trial Offers


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