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Q.Can I use a trademarked name in my meta-tags?

A.Generally NO. A meta-tag is programming code used to direct search engine traffic to your website. The use of a competitor’s trademark as a meta-tag to divert customers to your website or to confuse consumers, can lead to a successful trademark infringement suit. However, use of a non-competitor’s trademark in your meta-tags to describe your goods and/or services, their geographic origin, or character traits is considered “fair use” and not trademark infringement. For example, use of the “Playboy” trademark by a former playmate to describe her own site is “fair use.” because she is describing the fact that she was a playmate. This does not, however, give re-sellers and distributors the unfettered right to use the trademarks of others just because they are selling their goods. Re-sellers and distributors should contact the owner of the trademark they plan to use as a meta-tag and get written consent. In short, if your have the slightest bit of doubt about using another’s trademark as a meta-tag, leave it out unless you get prior written consent from the trademark owner.

© Copyright 1999-2018 Melissa C. Marsh. All Rights Reserved. All Information on this website is subject to a Disclaimer and Use Agreement. This information is provided as general information only and should not be construed as legal advice. We advise you to seek the advice of competent legal counsel to address your own specific questions, facts and circumstances.