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Q.Can I trademark my trade name?
A.That depends on how you use your trade name. If the name is used as a noun ("Get your application software from Microsoft”), it is a trade name. However, if the name is used as an adjective ("You can get your Microsoft application software here"), then it is a trademark. In other words, Microsoft is a trade name when it refers to Microsoft Corporation, but also functions as a trademark when it represents a product like Microsoft ® Word. If the trade name functions not only to identify your business, but also a particular product or service, then you might be able to trademark the trade name.
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