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Q.What should I name my LLC?
A.You should choose the name of your LLC very carefully. The name you select should portray the image you want for your new company, and legally the name must: (1) not be deceptively similar to any existing LLC in your state and (2) must end in Limited Liability Company or the abbreviation L.L.C.
If you plan on using your company trade name as a trademark or service mark, you should also ensure that the name you select is available for such use within your state if that is the only intended market, and federally if you plan to offer your products or services across state lines. You don't want to select a name that you will later be asked to change because it is infringing a registered trademark belonging to a third party.
We strongly suggest that before filing your Articles of Organization that you consult with a competent corporate and trademark attorney to have both a business name and trademark search performed on the name you intend to use. The business name search should reveal if there are any conflicting business names, and the trademark search should reveal whether there are any "confusingly similar" trademarked names.
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