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Q.When can my domain name serve as a trademark?

A.Your domain name can serve as a trademark or service mark if: (1) it is used in connection with a website that offers goods or services to the public and (2) is not generic and descriptive. While stamps.com may be a great domain name in the sense that it is easily located on the Internet, it cannot be trademarked because it is descriptive of the product being sold on the website.

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